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Julie is "Creative Awareness Serving Humanity" -Dr. John F. Demartini The Secret

 

 

The Reiki   Principals

Now and Today...

Approach life with wonder and love

Worry Not

Anger Not

Honor and respect all fellow beings

Show gratitude for the elements and beyond

Do your work honestly

Be kind to all living things

BREATHE

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Professional Highlights - living in the corporate world

Julie, a Marketing Executive with over 25 years experience, is  recognized for unparalleled expertise in Database Marketing, Advertising (general & direct), and Media.  She is acknowledged for high performance in creating, building and managing successful multi-product, multi-divisional businesses. She is particularly effective with interpersonal relationships, team building and providing strong motivational leadership at all levels. Julie is successful in the strategic development and tactical implementation of results oriented database/direct marketing programs, new product development and attainment of market leadership in highly competitive industries. While Julie's proven track record is impressive, her professionalism, humor, and humanity makes working with, or for her, a delight.

Professional Experience Highlights

On 12/31/03 Julie closed the doors of Techmorrow, Inc. saying "it is time to move beyond the confines of marketing into the vastness that is life and experience."

To this day, Julie consults on a multitude of projects for individuals and multinational companies. Julie is still acknowledged as one of the great minds in advertising and database marketing.  Julie has just completed writing a motivational, spiritual marketing book called C.A.S.H. - Creating Achievement and Success Harmoniously, where she demonstrates through her professional and life experiences that one can be spiritual and live successfully while being successful in business. Julie teaches, conducts seminars and brings her expertise to assisting her clients toward peak performance in all aspects of their business and life,

1983-2003

Techmorrow, Inc., A California Corporation                              

Redondo Beach, California

Chairman, CEO 

An Information Empowerment Company

  • Developed a totally new marketing niche, writing a business proposition consistent with the construct of Information Empowerment.

  • Incorporated January 5, 2000

  • Created a virtual environment where Intellectual Resources are optimized, challenged and involved in a win-win-win marketing solution.

  • Responsible for writing, developing, designing, HTML coding and creating this website and three others for clients of Techmorrow, Inc.

  • Designed and implemented strategy, creative and back-end analysis for One Touch Lending's direct response program

  • Created new marketing program from strategy to implementation including designing and building a website for A Positive Change

  • Translated and maximized new database and marketing opportunities for New Horizon

DDB Needham, One of the Omnicom Group of Companies   

Los Angeles, California

Director of Database Marketing

1998 Global Advertising Agency Of The Year-Advertising Age 

BETTER IDEAS.BETTER RESULTS.

  • Brought on board to manage and implement a Database Marketing   project, (under-valued, agency approved, already sold to the client) and join an integrated team which would welcome a database capability. Sounded challenging.

  • Responsible for  turning around and managing all processes related to development of the Ameriquest Marketing Database in ORACLE and its data warehouse, bringing all development, reporting and database maintenance current.

  • Responsible for building full-service analytical database functions  including descriptive/predictive modeling, profiling, custom reporting, statistical analysis for market paring and advertising effectiveness measurements. (Clients included: Ameriquest, Juno.com, KIA Motors, GoTo.com and Universal Home Video to name a few)

  • Key member of DDB Needham’s new business team, acting as quarterback on new business pitches, contributing to RFP responses and participating in new business presentations.

  • Provided consultation on information application and utilization to a variety of clients including: CIGNA, Ameriquest, Wells Fargo, Enron and Compaq. 

  • Responsible for building a world class database marketing capability within a full-service advertising agency.

Western International Media Corporation,                                      

Los Angeles, California   Corporate Headquarters  

Executive Vice President, General Manager

Director of Database Marketing/Solo Direct Mail

 The largest, full-service, most diversified media management company in North America   

  • Founder and creator of the Database Marketing Division from  ground zero.

  • Responsible for successfully designing and implementing all aspects of running a new division specializing in data utilization and application including: 

  • developing job cost accounting, 

  • product offerings, 

  • marketing strategies and executions, 

  • core competency development,

  • analytical methodology design, 

  • fee structure and in-house resource development, 

  • staffing, 

  • establishing strategic alliances, 

  • and building the business with gross margins in excess of 85%.

  • Stepped in to manage the Solo Direct Mail Division, while maintaining the Database Marketing Division. 

  • Divisional services offered to Western clients: (e.g.Gateway2000, many divisions of The Walt Disney Company (including Disney On-line, Disney Edutainment, Disneyland, Disney World and more), Aames Home Loan, BHS, MWP and Sonicare), Fortune 500 companies (e.g. Americast, GTE, SNET, BellSouth & General Motors) and major agencies (e.g. DBC, McCann-Erickson Worldwide, Goldberg Moser O’Neil ) included:  

  • Database Management (e.g. data entry, database design, warehousing and mining),

  • Database Analysis (e.g. front-end/back-end analysis, profiling, segmentation, and modeling),

  • Database Marketing (e.g. acquisition, loyalty, continuity,  retention, and attrition prevention programs),

  • Database/Media consulting, (e.g. target definition, media   analysis, syndicated data linkages, geo-demographic analysis)  

  • Solo Direct Mail (e.g. concept design, creative, list brokerage, and lettershop).

  • Responsible for successful internal divisional integration with 41 Western divisions across 38 offices nationwide including: consultation, product training, promotion, sales and service.  Some of these divisions included: Media Management (planning/buying), Interactive, New  Media, DRTV, Telemarketing, Fulfillment and Research.

  • Responsible for inventing a new methodology for marrying demographic/lifestyle predictive modeling with attitudinal predictive modeling.  This allowed a key high-tech client to target households  based on both their propensity to purchase as well as, their propensity to respond to a particular creative/offer.  This methodology was validated by an independent research company and remains a viable tool today. 

Davis, Ball & Colombatto Advertising, Inc. 

Los Angeles, California

Corporate Headquarters 

Vice President, Associate Director of Strategic Services 

Major West Coast full-service advertising agency specializing in producing results for high profile retail clients such as McDonalds, Toyota, Sanwa Bank, Chief Auto Parts and more.     

Major areas of responsibility included: 

  • New Business, Database Marketing, Research, Geo-demographic Services, Direct Mail and Telemarketing

  • Responsible for database management programs from concept through execution and back-end analysis, including but not limited to geo-demographic/GIS databases and systems, direct mail programs, 800/900 number programs, new media and all syndicated research, across all accounts. 

  • Successfully re-negotiated all media research vendor contracts increasing efficiencies by 200% with significant cost savings and increased resources.   

  • Provided internal training and guidelines for usage of all data and  software, creating consistent standards used throughout DBC’s offices.  

  • Increased agency revenue by enhancing service offerings to clients.

  • Recognized as an essential member of DBC’S new business team, contributing to both successful acquisition of AOR clients and Strategic Services’ project accounts (e.g. Del Webb). 

  • Responsible for complete management of Tempo Award winning Solo and Shared Direct Mail programs yielding response rates in excess of 18%, while creating database opportunities for future  loyalty marketing programs.  

  • Provided consultative application and implementation training to DBC clients, empowering them to use analytical tools, produced by Julie's team, such as down store analyses, customer/category comparative analyses and trade area analyses for optimal local store marketing efforts.

Donnelley Marketing Information Services 

Anaheim, California  

A Dun & Bradstreet Company

Regional Sales Manager, Advertising/Media 

Leading provider of information resources

  • Responsible for  all sales of telemarketing, direct mail services, geo-demographic data, software and database modeling, marketing and management programs and projects to the advertising, automotive and entertainment industries across 13 Western states. 

  • Clients included (partial list): American Isuzu Motors, Columbia Tri-Star Home Video, O&M, FCB, KCET-TV, EagleDirect, HBO, International Communications Group, Hilton, FOX Broadcasting, DDB,  McCann- Erickson, Kresser Craig and more.

  • Consultative selling of full marketing programs from conception and implementation through back-end analysis for both business-to-consumer and business-to-business accounts. 

  • Initiated communication and coordination within multi-divisional corporate clients to provide synergy in marketing approaches among divisions. Assisted clients in moving toward a database-centric approach to their business. 

  • Substantially increased market awareness and revenue through successfully expanding product opportunities into existing and unexplored markets. 

  • Opened new opportunities for clients through creative uses of information technology while providing optimal client service and creating internal revenue channels. 

  • Recipient of Outstanding Sales Performance Award 1991 and 1992. 

Kresser Craig Advertising                                          

Los Angeles, California 

Vice President, Media Strategist

While most would leave off short-timer positions, it is important to see how far ahead of her time Julie  was.  She joined this hot agency after inventing and selling the position of "Media Strategist".  They listened to her proposal and couldn't wait to get her in (she thought they were great too). 

Julie's goal was to be on the forefront in two arenas, 1) to provide strategic advantages, "top-spin"  to media plans, media buys and new business pitches and 2) to prepare  and take clients to Eastern Europe,  with the wall coming down.

Why a short timer?  The agency was not ready for Julie's talent, instead functionally using her as an AMD, a position she did not want to step backwards to.  She'd say "to grow, you go.  Learning where you can learn, this is one of the secrets to leadership and happiness in business."

Telmar Information Services, Inc. 

Los Angeles, California      

Vice President, Western Operations 

Leading provider of on-line and micro-based media planning software solutions, offering full integration with National syndicated databases.  

(Aside-a  time before "internet", before hard drives, when excitement was moving from card-column-punch and paper tapes to a Fax Machine, and from dumb terminals to PCs .  It was  way cool!  When asking Julie about this position she said "This may have been the single most important job I've ever had. Stan (the owner) let me make some expensive mistakes and allowed me the room to be creative, to learn and to grow. Not to mention that he is a very special quality human being. I still try and see him when I go the NY. You know, upon reflection it was at Telmar that I fell in love with data application and utilization, and dare I say, computers."

It was at Telmar when Julie ceased the opportunity to create, invite participates and finally get off the ground, The Media Research Council-A Voice of the West.  To Julie and the other founding members credit ,this legacy lives on with a growing membership and a strong base. )

  • Responsible for managing staff in six branch offices of  international media/market research firm. 

  • Accountable for all marketing, sales, and service activities across 27 Western states, for six product lines ranging from database subscriptions to on-line and PC-based software products.  

  • Involved with “hands-on” capability in marketing, financial forecasting, sales, service, training and promotion.

  • Recipient of the 1988 Outstanding Management Performance Award.  

  • Responsible for the turning around, building and maintaining of the most profitable division of the company. (Honored at Company's Christmas Party.)

  • Successfully designed and implemented Customer Support Policy, minimized paper handling and facilitated introduction of new customer services that increased demand while providing additional revenue. (Database marketing in action...working, profitable.)

  • Instituted standardized operating procedures for sales and service divisions. 

  • Created training program for sales and service personnel which  yielded not only product knowledge, but also successfully encouraged involvement in goals, objectives and decisions.

Response Technologies, Inc. 

Redondo Beach, California 

Corporate Headquarters   

Media/Marketing Director  

Full-Service national Direct Response advertising agency. 

(An important choice with vision into the future. Julie believed that "direct response" was going to be the rage in the future. She used to say "all media will need to be accountable and connect the dots from ad impact to point-of-purchase to the buyer. From there loyalty can be nurtured").

  • Directed all Media Department functions in this full-service Direct Response advertising agency including planning, buying, sales   analysis (CPL/CPC), research  and administration.

  • Responsible for setting strategic and tactical media directions for clients ensuring effective implementation. 

  • Accounts handled were primarily retail (including multi-distributor such as Craftmatic Adjustable Beds, Contour Lounge Chairs, Fredrick's of Hollywood, Royal Palm Ranch Properties, Mojo Windows, AARP, to name a few) and real estate, requiring rapid response to the changing marketplace.  

  • Responsible for the growth and development of the media department, providing guidance and training while increasing staff, client base and profitability.  

  • Established goals and reported to clients on budget, media activity, lead generation, and analysis of sales and advertising via response tracking and telemarketing/media integration.  

  • Skilled in heavy television and print space negotiations.  

Prior Experience

  1977-1983  

Held various positions of increasing responsibility within the advertising industry including: agency Account Executive (DDB, CLO), Media Planner/Buyer (Grey Advertising, Y&R, Asher/Gould, FCB, ICG and MBS) and Sales Executive for Television Representative Firms (Katz Communications and Blair Television). 

Recognized for new business development, strong negotiating skills and creative out-of-the-box solutions.  

  • Initiated and completed sales project for the 1984 Olympic Games, opening opportunities for up to 25% in increased revenue.

  • Spot television buyer for 116 markets, saving 6% on spot costs through negotiating, with no compromise in schedule quality.  

Education

University Of California, Los Angeles

Bachelor of Arts, English/Cum Laude

Bachelor of Arts, Theater/Cum Laude  

Cambridge University, England, MFA

Royal Academy of Dramatic Arts/London  

Doctorate in Metaphysics, PhD

Reiki Master (in five individual forms of Reiki: Sufi, Usui, Magen David Life Energy, Seichim and Rainbow)

ARCH Master

Shaman - The Lightening Dance

Crystal Resonance Therapist

Minister, Universal Life Church

Minister, Church of Religious Science

 

Professional Affiliation Highlights

1977-Present  

SIMBA Cowles Report on Database Marketing, Contributing 

writer  

DM News, Contributing Writer

Pacific News Group, New Media/Information Empowerment 

Editor

ULC Contributing Writer

National Center for Database Marketing, Guest Speaker

Direct Marketing Association, Guest Speaker

LA Direct Planning Committee Member

LA Direct, Guest Speaker

The World Future Society

TEMPO Award Recipient

ECHO Award Recipient

National Educators Association, Keynote Speaker

Electronic Retailing Magazine, Interviewee

DM News Magazine, Interviewee

Bay Cable Research Symposium, Keynote Speaker

University of California, San Diego, Guest Speaker

Media Research Council, A Voice For The West, Creator, Founder & Co-Chairman

 

ACCUDATA, Contributing Writer, Spring ‘96

University of Southern California, Guest Speaker, Teacher

Adweek’s Marketing and Media Week, California, Faculty 

Speaker/Teacher

University of California, Los Angeles Extension, Guest Speaker

Advertising Council of London, Keynote Speaker

The Advertising Club of Los Angeles

The Advertising Club of Orange County

A.I.E.F. Contributor

American Management Association Member

The National Association for Female Executives

The 20th Annual Belding Awards, Volunteer

Los Angeles Advertising Club’s Internship Program, Board 

Member American Management Association, Guest Speaker

Royal Shakespeare Company, Director 

Author C.A.S.H.- Creating Achievement and Success Harmoniously

Contributing Writer - Thank God I Died, The Third Time is the Charm

Corporate Healer/Investor - Luminara Inc.

 

 

           

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Copyright 2001-2009 Welcome to Reiki in the Southbay. Light Minds Think Alight & Julie Ann Cohn. All Rights Reserved  The oral nature of passing Reiki knowledge down through the ages has created a body of thought, not necessarily original. Therefore, this work acknowledges the contributions of my Reiki Guides, my Reiki Master Jeannie Cottingham and other influencers, particularly Diane Stein, Laurie Burnett, Vincent Amador, Walter Lubeck, Frank Arjava Pertter, Linda Foster, William Lee Rand, Rev. Don Cohn, Riki Ruckenstein, Chaya Rubenstein, Kimm McNally for her beautiful Artwork, KC & Bennett Chesne  and countless others who have been kind enough to teach me and/or publish their works, making Reiki study both public and possible. May peace, love and light always be theirs. Blessings.

This site was updated on 5/01/09